Entrepreneurs fail for many reasons.

But the common denominator of all is – they run out of money.

And the worst common reason they run out of money is – that they either didn’t earn enough profit to sustain their company, or they didn’t hit their growth goals to make it interesting enough for other investors to invest.

I’ve been there making these errors myself.

How do you avoid the outcome of running out of money?

1. Measure relentlessly your outbound metrics. How many calls / signups / leads were you supposed to be creating each day and each week. Did you or did you not make the outbound numbers?
2. Adjust your plan to hit your outbound metrics.
3. Work your a**s off to push through your comfort zone each day.
4. Declare that you are making excuses, when you are rationalising at the end of the week for why you didn’t make the outbound goals. Verbally declare – “my excuses for not meeting my outbound goals are x, and y”. No matter how much x and y seem reasonable and justifiable.

If you do the above, repeatedly, and relentlessly, you’ll meet your outbound goals more often, and revenue, and earning will come.

I’m curious – let me know what is your #1 challenge hitting your goals?